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03

Adidas advanced concepts:
CASE STUDY

FREELANCE SENIOR CONCEPT DESIGNER
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• This collection of Advanced Concepts details the stages of my design process from initial inspiration, mood, to illustration and  colored flat sketches, and presentation deck

• Modern color is focused and grounded in new neutrals. Bringing light into the palette with whites, ivory tones, and neutral grays and khaki tones

• This collection illustrates the "must have" pieces to update your workout wardrobe. Versatile and ready to pair with your current favorites for a yoga class or a to/fro look

• Texture, matte shine, high gloss trims, and ciré shine finished materials add elegance and surface interest.

• Drawcords cinch for customizable movement. Built with volume, structure and style.

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