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HARAJUKU LOVERS

BY GWEN STEFANI

FREELANCE DESIGN DIRECTOR, APPAREL DESIGNER

Gwen Stefani's casual counterpart to L.A.M.B., Harajuku Lovers merged kawaii cute style with casual sportswear.

As the Freelance Design Director and Apparel Designer for Harajuku Lovers, Annie Bunnie:

  • Developed key strategy for apparel collections including lifestyle apparel, tees, and intimates

  • Worked directly with Gwen Stefani to bring her ideas and concepts to a comical and cute design direction

  • Designed full apparel collection including concept, inspiration boards, garment design, color, fabrication and trim

  • Worked with freelance team of art directors, graphic designers, and licensees on all seasonal product