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A N N I E B U N N I E
APPAREL CONCEPT + DIRECTION + DESIGN
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WILSON TENNIS
FREELANCE DESIGN DIRECTOR + APPAREL DESIGN CONCEPT & TREND
Tasked with rebooting the Wilson Tennis range to engage and captivate younger market, while maintaining the heritage classic vision for the brand.
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Created seasonal concept product stories and themes for Mens, Womens, and Youth Tennis, and Badminton apparel
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Art directed a team of freelance graphic designers to create compelling performance prints and graphics
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Designed comprehensive collections across multiple seasons and capsules
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Ensure accuracy by obsessing all garment details, range of motion, breathability, and fit specifications
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