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WILSON TENNIS

FREELANCE DESIGN DIRECTOR + APPAREL DESIGN CONCEPT & TREND

Tasked with rebooting the Wilson Tennis range to engage and captivate younger market, while maintaining the heritage classic vision for the brand.

  • Created seasonal concept product stories and themes for Mens, Womens, and Youth Tennis, and Badminton apparel

  • Art directed a team of freelance graphic designers to create compelling performance prints and graphics

  • Designed comprehensive collections across multiple seasons and capsules

  • Ensure accuracy by obsessing all garment details, range of motion, breathability, and fit specifications

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